Park Royal Studios

Park Royal Studios are proud to sponsor Paul Mann of Machine Shop on for his 4th Fireflies ride. The Fireflies Tour was established in 2001 by Sandy Watson Scott (then Head of TV, M&C Saatchi) in recognition of relatives and friends’ Battles with Cancer. The five cofounders: Jake Scott, Adrian Moat, Nick Livesey (Directors at RSA Films), Tim Page (Head of TV at Y&R) and Chris Haworth (Ski Instructor) set out to cycle 1,000 km, 18 mountains in just 8 days from Lake Evian across the Alps to Cannes, arriving during the Cannes Lions Advertising Festival.

Inspired by the courage it takes to fight Cancer the riders annually tackle the most gruelling climbs of Le Tour de France. Their motto is simple: “for those who suffer we ride”. The Fireflies are committed to raising money for Leuka, a charity formed to support Research & Treatment of Leukaemia at the Hammersmith Hospital, London, renowned as a world leader in the treatment of cancers of the blood.
Each year new amateur cyclists from the ranks of the advertising and film world have taken up the challenge.

Thanks to industry Sponsors, to date from 2001-09, the Fireflies have raised an incredible £800,000 in aid of Leuka. 1 in 3 of us will be diagnosed with some type of Cancer in our lifetime. It is believed that Leukaemia is the model of all Cancers and achieving a greater understanding of this disease will help in the fight against All other forms of Cancer.
2010 is the 10th anniversary Tour and to mark this milestone, the Fireflies are aiming to Smash their £1 million target.
If you would like to sponsor Paul Mann please go to Sponsor Paul Mann

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